Recent articles
Six Principles for Businesses to Drive Sustainable Behaviour Change in Low-Income Communities
In this 'Business Fights Poverty' article, Richard shares six principles that businesses can use to drive sustainable behaviour change in low-income communities. Based on his experiences with TRANSFORM, these insights and learnings should inspire other businesses to help create more sustainable societies. Learn how to engage customers, broaden the conversation, ensure impact, and more. (MARCH, 2023)
Behaven Interview
Richard talks to Behaven about the innovative application of behavioural principles and cutting-edge behavioural measurements within Unilever as part of their Global Sustainability Team. He discusses the use of behavioural science in Unilever and the need to create tools that are tailored to the company's needs (September, 2022).
Trust, innovation and ... handwashing? A behavioral scientist explains
OCTOBER 4, 2022 | BY RICHARD WRIGHT
TechRound
In an increasingly connected world, lack of internet access can exacerbate already difficult development challenges – from poverty and healthcare through to education and environmental sustainability. For many challenges, social enterprises are aiming to provide social impact through innovative digital services that are both accessible and relevant to low-income consumers. But how does one grow a successful tech-led business in these communities?
April 7, 2022